Welcome to Earf.

Every piece from Earf is a blank shirt that I find thrifting that is then screenprinted onto in my aparment in Chicago. 15% of all sales go towards sustainability projects that I believe in. The idea for Earf came to me out of nowhere on a walk one day. I am not looking to offer the world another cute sustainable brand that prides itself on being just that. The ultimate goal for Earf is to be a brand that can begin to chip away at the mindset that we need to buy new clothes all the time. I believe there is a needed cultural shift coming for clothing and I am happy to lead that charge with Earf. Something as outlandish as drinking and driving was only made illegal in all 50 states in 1988, wild right. It's estimated that 100 billion new pieces of clothing are made around the world each year. Call me crazy, that feels a little excessive. My point is, we continue to grow smarter and smarter. Every cultural shift needs a shove to get started. Earf, and its unprecedented approach to environmentally conscious clothing, will be that shove.

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Thank you for being here, there is a lot of really fun stuff coming soon.

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- Ethan

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